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Locally Owned Since 1977

From our humble beginnings at our first location in Toms River NJ's Ocean County Mall to our final destination in Middletown NJ, Feet First has provided our local community and others with the highest quality apparel, footwear and skate products for over 40 years. You can always count on a genuine customer service experience when you shop with us at Feet First.

**OUR NEW WEBSITE IS A WORK-IN-PROGRESS; BEAR WITH US AS WE CONTINUE TO ADD NEW PRODUCTS EVERYDAY! COME VISIT US AT OUR SHOP LOCATION IN MIDDLETOWN, NJ.**

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The Latest Skate Hardgoods and Apparel Sold Here

Over the last 40 years we've built all the relationships you could want in the skateboarding industry. If you have a favorite skate brand, the odds are better than not you can find it right here! **COMING SOON-SHOP SKATE ONLINE** Come visit our shop location in Middletown, NJ to check out our skate selection.

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Shop with Us on Amazon!

Click Here to View Our Amazon Store! (Yes, It's Equipped with Prime Shipping!)

Feet First On ABC's "What Would You Do?"

Check our store out on the hit TV segment!

We've Got the UGGs You Want!

One of New Jersey's largest, exclusive UGG accounts.

Patagonia Gear - We Have the Newest Releases

Shop the latest jackets, shirts and other apparel right here.